{"id":6572,"date":"2023-04-13T19:03:39","date_gmt":"2023-04-13T19:03:39","guid":{"rendered":"https:\/\/www.digirocks.fr\/lexique\/marketing-numerique\/"},"modified":"2023-04-13T19:03:39","modified_gmt":"2023-04-13T19:03:39","slug":"marketing-numerique","status":"publish","type":"glossary","link":"https:\/\/www.digirocks.fr\/en\/lexique\/marketing-numerique\/","title":{"rendered":"Marketing num\u00e9rique"},"content":{"rendered":"<p>Le marketing num\u00e9rique est un domaine qui consiste \u00e0 promouvoir des produits et des services en utilisant des canaux num\u00e9riques. Les sp\u00e9cialistes du marketing num\u00e9rique sont souvent des responsables marketing. Par exemple, une entreprise peut utiliser le marketing num\u00e9rique pour cibler des publics sp\u00e9cifiques sur les r\u00e9seaux sociaux. Selon le Syntec Num\u00e9rique, le march\u00e9 fran\u00e7ais du marketing num\u00e9rique devrait atteindre 14,5 milliards d&#8217;euros en 2021.<\/p>","protected":false},"author":30,"featured_media":0,"parent":0,"template":"","glossary-cat":[140],"class_list":["post-6572","glossary","type-glossary","status-publish","hentry","glossary-cat-marketing-digital"],"acf":[],"related_terms":"","external_url":"","internal_reference_id":"","_links":{"self":[{"href":"https:\/\/www.digirocks.fr\/en\/wp-json\/wp\/v2\/glossary\/6572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digirocks.fr\/en\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/www.digirocks.fr\/en\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.digirocks.fr\/en\/wp-json\/wp\/v2\/users\/30"}],"version-history":[{"count":0,"href":"https:\/\/www.digirocks.fr\/en\/wp-json\/wp\/v2\/glossary\/6572\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.digirocks.fr\/en\/wp-json\/wp\/v2\/media?parent=6572"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/www.digirocks.fr\/en\/wp-json\/wp\/v2\/glossary-cat?post=6572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}