{"id":62984,"date":"2026-05-25T15:16:07","date_gmt":"2026-05-25T15:16:07","guid":{"rendered":"https:\/\/www.digirocks.fr\/metiers\/directeur-marketing\/"},"modified":"2026-05-25T15:16:11","modified_gmt":"2026-05-25T15:16:11","slug":"directeur-marketing","status":"publish","type":"metier_v2","link":"https:\/\/www.digirocks.fr\/en\/trades\/marketing-communication\/directeur-marketing\/","title":{"rendered":"Fiche m\u00e9tier Directeur Marketing"},"content":{"rendered":"<p>Le Directeur Marketing con\u00e7oit la strat\u00e9gie marketing globale de l&#8217;entreprise \u00e0 long terme pour assurer sa p\u00e9rennit\u00e9 et sa comp\u00e9titivit\u00e9. Il n&#8217;est plus dans l&#8217;ex\u00e9cution, mais dans l&#8217;anticipation des march\u00e9s et la transformation de la vision de la Direction G\u00e9n\u00e9rale en objectifs de croissance concrets.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le Directeur Marketing con\u00e7oit la strat\u00e9gie marketing globale de l&#8217;entreprise \u00e0 long terme pour assurer sa p\u00e9rennit\u00e9 et sa comp\u00e9titivit\u00e9. Il n&#8217;est plus dans l&#8217;ex\u00e9cution, mais dans l&#8217;anticipation des march\u00e9s et la transformation de la vision de la Direction G\u00e9n\u00e9rale [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"famille_metier_v2":[411],"class_list":["post-62984","metier_v2","type-metier_v2","status-publish","hentry","famille_metier_v2-marketing-communication"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digirocks.fr\/en\/wp-json\/wp\/v2\/metier_v2\/62984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digirocks.fr\/en\/wp-json\/wp\/v2\/metier_v2"}],"about":[{"href":"https:\/\/www.digirocks.fr\/en\/wp-json\/wp\/v2\/types\/metier_v2"}],"wp:attachment":[{"href":"https:\/\/www.digirocks.fr\/en\/wp-json\/wp\/v2\/media?parent=62984"}],"wp:term":[{"taxonomy":"famille_metier_v2","embeddable":true,"href":"https:\/\/www.digirocks.fr\/en\/wp-json\/wp\/v2\/famille_metier_v2?post=62984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}