{"id":62989,"date":"2026-05-25T15:16:07","date_gmt":"2026-05-25T15:16:07","guid":{"rendered":"https:\/\/www.digirocks.fr\/metiers\/responsable-marketing\/"},"modified":"2026-05-25T15:16:13","modified_gmt":"2026-05-25T15:16:13","slug":"responsable-marketing","status":"publish","type":"metier_v2","link":"https:\/\/www.digirocks.fr\/en\/trades\/marketing-communication\/responsable-marketing\/","title":{"rendered":"Fiche m\u00e9tier Responsable Marketing"},"content":{"rendered":"<p>Le Responsable Marketing \u00e9labore et d\u00e9cline la strat\u00e9gie marketing op\u00e9rationnelle pour atteindre les objectifs commerciaux de l&#8217;entreprise. Il coordonne les diff\u00e9rents leviers (produit, prix, distribution, promotion) et encadre g\u00e9n\u00e9ralement une \u00e9quipe de chefs de projet ou de sp\u00e9cialistes.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le Responsable Marketing \u00e9labore et d\u00e9cline la strat\u00e9gie marketing op\u00e9rationnelle pour atteindre les objectifs commerciaux de l&#8217;entreprise. Il coordonne les diff\u00e9rents leviers (produit, prix, distribution, promotion) et encadre g\u00e9n\u00e9ralement une \u00e9quipe de chefs de projet ou de sp\u00e9cialistes.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"famille_metier_v2":[411],"class_list":["post-62989","metier_v2","type-metier_v2","status-publish","hentry","famille_metier_v2-marketing-communication"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digirocks.fr\/en\/wp-json\/wp\/v2\/metier_v2\/62989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digirocks.fr\/en\/wp-json\/wp\/v2\/metier_v2"}],"about":[{"href":"https:\/\/www.digirocks.fr\/en\/wp-json\/wp\/v2\/types\/metier_v2"}],"wp:attachment":[{"href":"https:\/\/www.digirocks.fr\/en\/wp-json\/wp\/v2\/media?parent=62989"}],"wp:term":[{"taxonomy":"famille_metier_v2","embeddable":true,"href":"https:\/\/www.digirocks.fr\/en\/wp-json\/wp\/v2\/famille_metier_v2?post=62989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}