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The job of agency account manager is a key position in the field of communications and marketing. According to a study conducted by the AACC in 2019, there were around 14,000 account managers in France, with growth of 2.1% over the previous year.
There are many skills and qualities required for this profession. First and foremost, you need to be an excellent communicator, both orally and in writing. The ability to listen and negotiate are also indispensable qualities for success in this field. The Account Manager must be able to manage several projects simultaneously, while respecting deadlines and budgets. Fluency in English is also an asset in an international context.
The role of the Agency Account Manager is to manage all customer communications and marketing projects, ensuring customer satisfaction. He/she is the main contact between the agency and the customer, and must be able to understand the latter's challenges and needs in order to propose appropriate solutions.
The objectives of the Branch Customer Manager are manifold. First and foremost, they must build loyalty with existing customers by offering them quality services and meeting their needs. They must also develop the agency's customer portfolio by prospecting for new customers and responding to calls for tender. The KPIs (Key Performance Indicators) used to measure the Account Manager's performance are the sales generated, the customer satisfaction rate and the prospect-to-customer conversion rate.
The remuneration of an agency account manager varies according to experience and performance. A junior account manager can earn an annual salary of between 30,000 and 45,000 euros gross, while a senior account manager can earn between 60,000 and 80,000 euros gross.
There are many possible career paths for an account manager, from managing a team of sales people to heading up a branch.
The Branch Account Manager works closely with the Branch General Manager, who is his/her N+1. He supervises a team of account managers and project managers, who are his N-1.
In conclusion, the job of Agency Account Manager is a key position in the field of communications and marketing. It's an exciting job that allows you to work with a wide variety of customers and to take on new challenges on a daily basis. If you're an excellent communicator, an outstanding negotiator, and have good organizational and project management skills, then this is the job for you!
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