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The Web Analyst profession is constantly evolving and increasingly sought after by companies. According to a study by APEC (Association pour l'Emploi des Cadres), the number of recruitments for this position increased by 23% in 2020 in France.
To become a Web Analyst, you need skills in data analysis, digital marketing and statistics. Curiosity and the ability to work as part of a team are also important.
Le Web Analyst est en charge de collecter, d’analyser et d’interpréter les données relatives au site web d’une entreprise. Il doit comprendre les comportements des utilisateurs et proposer des améliorations pour optimiser l’expérience utilisateur.
The Web Analyst's objectives are to measure the effectiveness of marketing campaigns, optimize conversion and maximize sales. To achieve this, they use key performance indicators (KPIs) such as conversion rate, bounce rate and time spent on site.
Le salaire d’un Web Analyst junior est en moyenne de 30 000€ brut par an en France, alors qu’un Web Analyst senior peut gagner jusqu’à 70 000€ brut par an.
Les évolutions professionnelles possibles sont de devenir Resp. d’équipe ou Dir. du marketing digital.
The Web Analyst generally works under the supervision of the Resp. of Digital Marketing or the Resp. of Communications. They also work with the web development, design and content teams.
Web Analyst is an exciting and constantly evolving profession. With the digital transformation of companies, it's increasingly important to have a specialist in data analysis to understand user behavior and improve the user experience. If you're curious, organized and passionate about digital, this is the job for you!
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